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Less And More The Design Ethos Of Dieter Rams Pdf Pdf Pdf

Dieter Rams (born 20 May 1932) is a German designer who is most closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" (German: Weniger, aber besser) design has influenced the practice of design, as well as 20th century aesthetics and culture.[1][2] He is quoted as stating that: "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design."[3]

less and more the design ethos of dieter rams pdf pdf pdf

In his more than 40 years at Braun, Rams established himself as one of the most influential designers of the twentieth century. True to the principle of less but better his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do. Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design.

Between the essays and possibly the main strength of the book are the photo product pages, basically electrical products for the home. Each item gets a spread of lovely close-up photos butted together and then a spread with a head on shot on the left and each right-hand page having relevant profile photos. Here, unfortunately, I think the book falls down (and why I've given it four stars) because these photos are just too small and made more noticeable because the rest of each page is blank. Matt black was a design element for many of the audio products and to see them basically as small silhouettes with the detail of the fascia, side and backs near invisible seems a nonsense. To have all these product shots this small is just a book designer's whimsy and doesn't do the reader any favors. There are other photos essays of Braun products (including fourteen pages of ones that didn't make it) brochures, packaging, Dieter Rams home.

'Less and more' is an impressive book (apart from the small product photos) and could well become the standard work on the company for design students and those who appreciate good product design and want to know about a man and company that created such high standards. There is another book about the company that might interest you: BRAUN--Fifty Years of Design and Innovation basically product shots with a very comprehensive listing of these in the back pages.

The product review pages would have worked much better if the photos were a sensible size which would enable you to see the design elements, various controls and typography. I've enlarged the profiles to a more reasonable dimension, used up some of the empty white space but still kept to the book's grid. 350c69d7ab


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