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Less And More The Design Ethos Of Dieter Rams Pdf Pdf Pdf



Dieter Rams (born 20 May 1932) is a German designer who is most closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" (German: Weniger, aber besser) design has influenced the practice of design, as well as 20th century aesthetics and culture.[1][2] He is quoted as stating that: "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design."[3]




less and more the design ethos of dieter rams pdf pdf pdf



In his more than 40 years at Braun, Rams established himself as one of the most influential designers of the twentieth century. True to the principle of less but better his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do. Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design.


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